HAERA is a new luxury shopping destination in Sakae, Nagoya, envisioned as a place where new ideas take root and flourish. HAERA’s brand identity stems from the character “栄,” which symbolizes the idea of flourishing.

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The symbol features the numeral ‘1’—characterized by its dynamic, outward momentum—representing the group’s infinite scalability, while the encircling ‘0’ emphasizes their solid cohesion as a single, unified team.

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ATTAG! is a new integrated online and offline curation brand from Hyundai Department Store aimed at introducing emerging brands and products.

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RideFlux’s safety is built on a multilayered system that offers immediate backup support the moment any element becomes unstable. We visualized this approach through intersecting and overlapping layers and a symbol that leverages gradient transparency.

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For the new album ‘DO IT’ by Stray Kids, we developed a ‘Transcendental Being’ to serve as the central visual identity. The Being shatters rules and taboos to achieve liberation.

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Exhibition Graphics for the Seoul Museum of Art Seosomun Main Branch, “Space Time Scenarios.” The exhibition graphics visually reconstruct the museum through the interaction of space, time, and humans.

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Utilizing the "Refine the Heritage" concept, the Olive Young BI renewal updates its visual identity by refining the color scheme and introducing new graphics inspired by its iconic symbol, ensuring clearer communication across platforms.

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We redesigned the MI (Museum Identity) of the Hoam Museum of Art using a staircase to symbolize the connection between tradition and the future.

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The album cover design for BTS member Jung Kook’s first solo digital single: ‘Seven.’
‘Seven’ is a passionate serenade with lyrics expressing the desire to be with a loved one seven days a week.

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Netflix K-Content is a social channel on Netflix for fans of Korean content that aims to facilitate communication among viewers all over the world through a variety of content.
Considering this open and inclusive vibe, we used the idea of ‘cultural square’ as a cornerstone for our Netflix K-Content branding.

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‘D-DAY’ honestly portrays the multiple selves of SUGA’s world. We visualized the entire album with glitched and overlapped afterimages that interpret the external stimuli and internal conflicts SUGA experienced.

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For Uncommon Eyewear’s new sunglasses line, “Progress,” we undertook the task of developing a brand identity. The logotype’s staircase shape symbolizes upward-momentum, continuous growth, and development.

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How can we use persuasion as a collaborative tool that helps us reach the best possible result? Ordinary People reflects on a past project to contemplate not only how to “persuade” but also “be persuaded” in order to accomplish better results.

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The logotype consists of lettering with open spaces and experimental forms, reflecting OpenLearn Academy's mission to break down walls and provide a progressive online learning experience.

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We renewed the brand identity of Washswat, a mobile laundry service, paving the way for the future of laundry improvement and a better lifestyle.

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Their previous album, “DILEMMA,” explores the growing pains of boys entering the world. This album, “ANSWER,” celebrates boys finding their own answers in an irrational society.

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In Lee Chun-hwan’s exhibition, Rooted Island, abstract canvases are completed through the repetitive layering of paint. We utilized the artist’s methodology to make the book exist as an extension and visual interpretation of the works.

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‘Picture yourself in an empty museum. Suddenly the walls go transparent and works of art appear, floating mysteriously in space. Picture yourself outside of that museum. In the garden other immaterial works appear – ghostlike, spectral.’

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Finda’s slogan, ‘My friend, Finda’ reflects the vision of: ‘helping customers make financial decisions with empathy.’

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<The 5th VH Award> is an award for media artists. To develop the visual concept, we used the structure of displays—the environment and the tool of expression for media arts.

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We designed a video campaign called ‘Finda Bloom’ with Finda, an online financial comparison platform. We opted for blooming flowers to show what Finda means to customers returning to their daily lives.

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We worked on the album identity and physical album graphic design for the new BTS album, ‘Proof.’ The album identity manifests the moment of doors opening to the next world after a time of proof.

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In this collaboration project with fashion brand S’LOW, we interpreted daily time slots in color to visualize the concept of time elapsing and used grids to render sequential visual pieces in a graphic scene.

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In this exhibition, hypothetical entrepreneur Heo Eon presents a new format of spa service called “Digital Wellness Spa.” A series of Digital-Wellness Programs provide a meditative experience and a unique future vision that allows guests to free themselves from the daily routine and focus more on their inner lives.

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Rhetoric is a lifestyle brand that empowers self-efficacy and supports a unique lifestyle by introducing a zero-waste lunch box kit with bojagi wrapping.

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We designed a versatile graphic system for Leeum Museum of Art. The system maintains the visual identity with the new logo and overall look of the museum renovation project across all kinds of media.

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“Cabinet of Curiosities”
The Craft Archives is a cabinet of the SeMoCA where the museum’s collections are preserved and stored. Focusing on the archive’s role, we built a system that could encompass and be implemented into the sequence of events occurring at the archive.

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In ‘The Chaos Chapter: FREEZE’ by TOMORROW X TOGETHER, their second studio album, the boys feel insignificant, empty, and frozen as they face the crumbling world. The boys’ anxious egos and indelible wounds are visualized by the fragmentation of graphic elements.

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ENHYPEN, a boyband of seven members, released their first studio album. The concept of their album is ‘Dimension’ which is about the boys out in the world of new dimension.

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All of JIHE’s products are flushable and decomposed after dispose, and thus we came up with the idea of “fade out” as a visual concept.

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A collection of finished, in-process and speculative works, ( )XN is an occasional publication series produced by studio Ordinary People.

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Playlist is a digital studio that produces contents with diverse characters and stories. We created a symbol which combines speech bubble that represents the studio’s core value with a letter “P” from Playlist.

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‘Create the world with diversity, embracing differences and personal tastes’
The logotype and the W emblem hold two core values—the ever-expanding world view of the Watcha users, and the vision of Watcha valuing diverse perspectives.

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SUPERMARKET is a bookazine series with a concept of looking into the lives of people through the stuff they buy in supermarkets.

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KT Y

SIFF 2020 — A WORLD DIFFERENT FROM YESTERDAY

The music video created for the alternative pop band, Leenalchi, is a work of collaboration with Ambiguous Dance Company’s original choreography. With the graphic work on top of the dance movements, the storyline of “Tiger’s Third Leg” is solely delivered through nonverbal expression.

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MODIFICATION

AMELI

SUPERPOSITION

ART JEJU 2019 — NEW ART MARKET, JEJU

GAMECON