SPACE TIME SCENARIOS
Graphic Identity, Installation, Signage
Exhibition Graphics for the Seoul Museum of Art Seosomun Main Branch, “Space Time Scenarios.” The exhibition graphics visually reconstruct the museum through the interaction of space, time, and humans.
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HOAM RENOVATION PROJECT
Graphic Identity, Brand Manual, Signage
We redesigned the MI (Museum Identity) of the Hoam Museum of Art using a staircase to symbolize the connection between tradition and the future.
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JUNGKOOK — SEVEN
Album Cover, Graphic Identity, Logo
The album cover design for BTS member Jung Kook’s first solo digital single: ‘Seven.’
‘Seven’ is a passionate serenade with lyrics expressing the desire to be with a loved one seven days a week.
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NETFLIX
K-CONTENT
Graphic Identity, Brand Manual, Logo, Digital
Netflix K-Content is a social channel on Netflix for fans of Korean content that aims to facilitate communication among viewers all over the world through a variety of content.
Considering this open and inclusive vibe, we used the idea of ‘cultural square’ as a cornerstone for our Netflix K-Content branding.
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AGUST D —
D-DAY
Album Cover, Graphic Identity, Package, Logo
‘D-DAY’ honestly portrays the multiple selves of SUGA’s world. We visualized the entire album with glitched and overlapped afterimages that interpret the external stimuli and internal conflicts SUGA experienced.
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PROGRESS
Graphic Identity, Branding, Logo
For Uncommon Eyewear’s new sunglasses line, “Progress,” we undertook the task of developing a brand identity. The logotype’s staircase shape symbolizes upward-momentum, continuous growth, and development.
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TO (BE) PERSUADE(D)
Contribution, Exhibition, Installation
How can we use persuasion as a collaborative tool that helps us reach the best possible result? Ordinary People reflects on a past project to contemplate not only how to “persuade” but also “be persuaded” in order to accomplish better results.
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OPENLEARN
Graphic Identity, Brand Manual, Logo
The logotype consists of lettering with open spaces and experimental forms, reflecting OpenLearn Academy's mission to break down walls and provide a progressive online learning experience.
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WASHSWAT
Graphic Identity, Brand Manual, Logo
We renewed the brand identity of Washswat, a mobile laundry service, paving the way for the future of laundry improvement and a better lifestyle.
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ENHYPEN — DIMENSION: ANSWER
Album Cover, Graphic Identity, Package
Their previous album, “DILEMMA,” explores the growing pains of boys entering the world. This album, “ANSWER,” celebrates boys finding their own answers in an irrational society.
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LEE CHOUN HWAN — ROOTED ISLAND
Book
In Lee Chun-hwan’s exhibition, Rooted Island, abstract canvases are completed through the repetitive layering of paint. We utilized the artist’s methodology to make the book exist as an extension and visual interpretation of the works.
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KALEIDOSCOPE EYES
Graphic Identity, Motion Graphic, Interactive Web, AR Wallgraphic
‘Picture yourself in an empty museum. Suddenly the walls go transparent and works of art appear, floating mysteriously in space. Picture yourself outside of that museum. In the garden other immaterial works appear – ghostlike, spectral.’
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FINDA
Graphic Identity,
Brand Manual
Finda’s slogan, ‘My friend, Finda’ reflects the vision of: ‘helping customers make financial decisions with empathy.’
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THE 5TH VH AWARD
Graphic Identity,
Motion Graphic, Poster
<The 5th VH Award> is an award for media artists. To develop the visual concept, we used the structure of displays—the environment and the tool of expression for media arts.
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FINDA BLOOM
Campaign,
Motion Graphic
We designed a video campaign called ‘Finda Bloom’ with Finda, an online financial comparison platform. We opted for blooming flowers to show what Finda means to customers returning to their daily lives.
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BTS — PROOF
Album Cover, Graphic Identity, Logo, Package
We worked on the album identity and physical album graphic design for the new BTS album, ‘Proof.’ The album identity manifests the moment of doors opening to the next world after a time of proof.
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ORDINARY PEOPLE X S’LOW
Graphic Identity, Collaboration, Merchandise
In this collaboration project with fashion brand S’LOW, we interpreted daily time slots in color to visualize the concept of time elapsing and used grids to render sequential visual pieces in a graphic scene.
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DIGITAL WELLNESS SPA
Exhibition, Graphic Identity, Self-Initiated Project
In this exhibition, hypothetical entrepreneur Heo Eon presents a new format of spa service called “Digital Wellness Spa.” A series of Digital-Wellness Programs provide a meditative experience and a unique future vision that allows guests to free themselves from the daily routine and focus more on their inner lives.
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RHETORIC
Logo, Package, Graphic Identity,
Rhetoric is a lifestyle brand that empowers self-efficacy and supports a unique lifestyle by introducing a zero-waste lunch box kit with bojagi wrapping.
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LEEUM — RENOVATION PROJECT
Brand Manual, Graphic Identity, Signage
We designed a versatile graphic system for Leeum Museum of Art. The system maintains the visual identity with the new logo and overall look of the museum renovation project across all kinds of media.
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SeMoCA — CRAFT ARCHIVES
Logo, Graphic Identity, Signage
“Cabinet of Curiosities”
The Craft Archives is a cabinet of the SeMoCA where the museum’s collections are preserved and stored. Focusing on the archive’s role, we built a system that could encompass and be implemented into the sequence of events occurring at the archive.
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TXT — THE CHAOS CHAPTER: FREEZE
Album Cover, Graphic Identity, Package
In ‘The Chaos Chapter: FREEZE’ by TOMORROW X TOGETHER, their second studio album, the boys feel insignificant, empty, and frozen as they face the crumbling world. The boys’ anxious egos and indelible wounds are visualized by the fragmentation of graphic elements.
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ENHYPEN — DIMENSION: DILEMMA
Album Cover, Graphic Identity, Package
ENHYPEN, a boyband of seven members, released their first studio album. The concept of their album is ‘Dimension’ which is about the boys out in the world of new dimension.
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JIHE
Graphic Identity, Logo, Package
All of JIHE’s products are flushable and decomposed after dispose, and thus we came up with the idea of “fade out” as a visual concept.
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Book, Self-initiated Project
A collection of finished, in-process and speculative works, ( )XN is an occasional publication series produced by studio Ordinary People.
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Graphic Identity, Brand Manual, Logo,
Merchandise
Playlist is a digital studio that produces contents with diverse characters and stories. We created a symbol which combines speech bubble that represents the studio’s core value with a letter “P” from Playlist.
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Exhibition, Contribution
We participated in this special exhibition taking place in Animal Crossing: New Horizon, a Nintendo video game, by presenting a staged island of each member.
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Brand Manual, Logo
‘Create the world with diversity, embracing differences and personal tastes’
The logotype and the W emblem hold two core values—the ever-expanding world view of the Watcha users, and the vision of Watcha valuing diverse perspectives.
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Magazine, Logo
SUPERMARKET is a bookazine series with a concept of looking into the lives of people through the stuff they buy in supermarkets.
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Graphic Identity, Logo, Custom Typeface
The design motif of ‘Your Own Spotlight’ speaks to the point of view and identity of Gen Z, who wish to be recognized as who they are.
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Graphic Identity, Poster, Signage, Lanyard, Tape
Independent films have been pushing boundaries of what is possible. These films continue to question our beings, explore new subjects, and break rules. They are shifting to an unknown dimension.
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Music Video, Face Filter, Collaboration
The music video created for the alternative pop band, Leenalchi, is a work of collaboration with Ambiguous Dance Company’s original choreography. With the graphic work on top of the dance movements, the storyline of “Tiger’s Third Leg” is solely delivered through nonverbal expression.
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Collaboration, Watch
UNDONE x Topdesign Asia collaboration, UNDONE “BLANK”, brings together 6 world famous veteran designers to challenge what the common wristwatch could mean as a canvas for unbridled self-expression.
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Graphic Identity, Exhibition, Self-Initiated Project
ORDINARY PEOPLE’s first solo exhibition, “Superposition” is neither a retrospective of their past works nor a declaration of desire for a remarkable position in the design scene. Rather, it is close to a confession showing worries about the creation and how complex the process is.
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Graphic Identity, Poster, Leaflet, Banner, Invitation, Signage
Jeju Island, South Korea’s most symbolic vacation spot, is known for its powerful waves. In order to visualize the landscape of Jeju with waves, Ordinary People created visual concept of “New Wave” by using vibrant colors and rhythmically repeated typography.
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Graphic Identity, Poster, Logo, Installation
Gamecon is a festival where you can experience various contents with many famous video game creators. The three concepts that symbolize this event include game, content-and-experience, and creator-and-fan.
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